DW Trade Frame (“we”) are committed to protecting and respecting your privacy.
COOKIES & PERSONAL DATA
Please read the following carefully to understand our views and practices regarding your personal data and how we will use it.
For the purposes of the Data Protection Act 1998 (the “Act”), the data controller is DW Trade Frame, 48 Court Parade, Aldridge, West Midlands, WS9 8LT.
INFORMATION WE MAY COLLECT FROM YOU
1.1 We may collect and process the following data about you:
1.1.1 information that you provide by filling in forms on our website. This includes information provided at the time of registering an account, purchasing products or services from us or requesting further services. We may also ask you for information when you report a problem with our site or with products or services you have purchased;
1.1.2 if you contact us via letter or email, we may keep a record of that correspondence;
1.1.3 details of transactions you carry out through our site and of the fulfilment and administration of your orders;
- IP ADDRESSES AND COOKIES
2.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration reporting. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
2.2 For the same reason, we may obtain information about your general website usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
2.2.1 to estimate our audience size and usage pattern;
2.2.2 to store information about your preferences, and so allow us to customise our site according to your individual interests;
2.2.3 to speed up your searches; and
2.2.4 to recognise you when you return to our site.
- WHERE WE STORE YOUR PERSONAL DATA
3.2 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
3.3 Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
- USES MADE OF THE INFORMATION
4.1 We use information held about you in the following ways:
4.1.1 to ensure that content from our site is presented in the most effective manner for you and for your computer;
4.1.2 to provide you with information, products or services that you request from us or which we feel may be of interest to you in relation to existing products or services you already receive from us;
4.1.3 to carry out our obligations arising from any contracts entered into between you and us;
4.1.4 to notify you about changes to our service.
4.2 If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) or by phone with information about products or services similar to those which were the subject of a previous sale to you.
- DISCLOSURE OF YOUR INFORMATION
5.1 We may disclose your personal information to third parties only:
5.1.1 in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
5.1.2 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of supply and other agreements; or to protect our rights, property, or safety, or that of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection, credit risk reduction and accountancy services.
- DISCLOSURE OF YOUR INFORMATION
6.1 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at DW Trade Frame, 48 Court Parade, Aldridge, West Midlands, WS9 8LT or by email to firstname.lastname@example.org.
6.2 Our site may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
- ACCESS TO INFORMATION
7.1 You have the right to access information we hold about you or ask us to remove your data from our records by contacting us as set out below, unless the data held is required by us by law or for accounting purposes.